Social Media Mastery

What You'll Learn In This Course

The Social Success Cycle
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goals and focus on the category that best fits your needs.
 
The “10 Minute Social Media Audit”

Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.

Value First Strategies

Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.

Community Management
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.

Meet Your Lecturer

Russ Henneberry, Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and also helped launch a blog a well-known marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

Russ got his start in search engine optimization and pay per click marketing, managing 20 developers and over 600 digital marketing projects for small to mid-sized businesses. It was at Salesforce that Russ began to master the art of content marketing at all stages of the sales and marketing funnel to create value for a company.

In his time at Digital Marketer, front end traffic to Digital Marketer content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.

Limited Time Offer

Single Course

$ 1187
50
  •  

Five Courses

$ 2200
00
  •  

Find Out More