Search Marketing Mastery

What You'll Learn In This Course

Search Marketing Site Audit

Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages. Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).

Traffic by Channel

Learn how to measure how much of your traffic is coming from each channel – whether it’s social media, Google search, paid traffic or organic search channels. When you know what’s working and what isn’t, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.

Revamp Your Blog

Update your blogs to leverage Google’s “QDF algorithm” and breathe new life into the content you’ve already spent time and energy creating. Once you find a way to re-purpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.

Earn Media Mentions
Gain credibility through media mentions on and off line. There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web – driving organic, completely free, traffic!
The certification interface makes it easy for you to consume the content and track your progress.

Meet Your Lecturer

Russ Henneberry, Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and also helped launch a blog a well-known marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

Russ got his start in search engine optimization and pay per click marketing, managing 20 developers and over 600 digital marketing projects for small to mid-sized businesses. It was at Salesforce that Russ began to master the art of content marketing at all stages of the sales and marketing funnel to create value for a company.

In his time at Digital Marketer, front end traffic to Digital Marketer content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.

Limited Time Offer

Single Course

$ 1187
50
  •  

Five Courses

$ 2200
00
  •  

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