Email Marketing Mastery

What You'll Learn In This Course

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails
Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)

Meet Your Lecturer

Richard Lindner

Richard is our Resident “jack-of-all-trades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.

Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!

Limited Time Offer

Single Course

$ 1187
50
  •  

Five Courses

$ 2200
00
  •  

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