Search Marketing Mastery

What You'll Learn In This Course

Metric Categories

Learn how to define what kind of metrics you should pull depending on your end business goals. Once you identify which of the four major categories you want to focus on – top of funnel, middle of funnel, bottom of funnel and retention/monetization – you can pull meaningful data to advance your goals.

The Data “Lenses”

Discover different ways to sort and analyze data to get actionable results you can improve upon. Whether you’re comparing past and present numbers or looking into how changes in your industry affect your business, you’ll know how to crunch the numbers and find solutions.

Convert Raw Numbers

Use this 8-step flowchart for an easy, step-by-step process for turning raw numbers into meaningful actions. No longer will you start at a page full of numbers and wonder what they mean or how can be useful in advancing your business’ goals.

Top Traffic Sources
Identify which traffic sources are most valuable to your business using our custom-made UTM Parameter Builder. Using consistent UTMs for new campaigns will speed up your ability to track page traffic and progress.

Meet Your Lecturer

John Grimshaw is DigitalMarketer's senior Data Analyst

 responsible for developing data collection systems and identifying strategies for reaching the company’s goal of doubling the size of 10,000 businesses.

After joining the company as a Marketing Coordinator, John established himself as a thought leader in the field of business intelligence within the company. He has a lead role in driving growth through data-driven strategies, focusing in areas including paid traffic, retention marketing, email marketing, and promotional monetization.

John has helped monitor and manage the metrics surrounding $3 million in paid traffic spend, 261 million sent emails, and dozens of promotional campaigns.

Meet Your Lecturer

Justin Rondeau is the Director of Optimization at DigitalMarketer

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts and split tests at DM and is active among our other properties.

A top-rated domestic and international speaker, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies.

Rondeau has run hundreds of tests for both B2B and eCommerce brands and has analyzed 3,000+ tests across virtually every industry.

Limited Time Offer

Single Course

$ 1187
50
  •  

Five Courses

$ 2200
00
  •  

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